Artificial Intelligence and The Nexus Between New Church Members and Church Membership Retention in Lagos East Baptist Conference, Lagos, Nigeria.

Abstract

This study focuses on the lack of connections between new church members, who keep joining the Baptist churches but not being retained and the use of artificial intelligence for proper membership retention, assimilation and deployments for ministries. This work, employs a multifaceted approach, using both qualitative and quantitative research methods to examine the connections between church members and the new members who keep joining Baptist churches as they affect the rate of retention of members of Lagos East Baptist Conference. Findings in the study show that there are both prospects and challenges that contribute to the nexus between new church members and membership retention. However, while the benefits can be maximized the challenges can as well be surmounted in order to maintain a high rate of membership retention for effective church membership retention through the use of artificial intelligence by checking doctrinal alignment with new Baptist members who share common beliefs and values with the church in a new members’ class. The impacts of inclusivity and acceptance of diverse backgrounds, opinions, and experiences of new members. This study concluded on the note that learning essential membership responsibilities in church membership retention that support attracting and retaining church members cannot be overemphasized. The study, therefore, recommended that Church members be purposeful in creating a welcoming atmosphere, upgrade by using modern technology that enhances and actively engage in worship services, demonstrating genuine care and concern for fellow members during times of joy, sorrow, or need. Actively inviting friends, family, and acquaintances to church events and services. Being available, dependable, committed and teachable members.