Leveraging AI for Disability Inclusion in the Nigerian Creative Industry

This study interrogates the entrenched diversity deficits and unequal opportunities pervading the Nigerian creative industry, with a particular emphasis on the exclusion of persons with disabilities (PWDs). Through a critical decision- making paradigm, this research explains how AI-driven interventions can mitigate the micro-practices of decision- makers that perpetuate inequality, thereby enabling inclusive opportunities for PWDs. A novel conceptual framework is proposed, comprising three interconnected dimensions: (1) AI-mediated decision points that optimise workforce participation and opportunity for PWDs, (2) AI- driven characterisation of individual traits that enhance consideration and perception by decision-makers, and (3) AI-informed decision-maker contexts that attenuate cultural biases favouring able-bodied individuals. Empirically grounded in expert interviews with 20 industry managers across Lagos, Ibadan, and Abuja, this research investigates the potential of AI to facilitate inclusive hiring practices, accessible audience participation, and adaptive work arrangements for PWDs. Findings indicate that AI holds significant promise for promoting inclusivity as seen in other nations’ creative industries; the Nigerian creative industry however needs strategic interventions to address industry- wide barriers to digital transformation. This study advocates for a paradigmatic shift in understanding diversity and opportunity in the Nigerian creative sector, emphasising the imperative of AI-driven solutions to promote inclusive opportunities for marginalised groups, particularly PWDs.