EFFECT OF GLOBALIZATION ON LOCAL REPRESENTATION IN COMMUNICATION IN THE NEW NORMAL; THE NIGERIA EXPERIENCE.

This paper investigates how local representation in communication in the New Normal is affected by globalization. The world is a community of nations. Due to globalization, there are no longer any restrictions on international trade or communication. Media, aircraft, transnational commerce, and embassies are now more connected than ever thanks to the Internet. Globalization has made it simple for someone in China to interact with someone in the US and sell them their goods. Today's globalization enables the production and sale of items worldwide. This work looks at how globalization has affected local representation in the Nigerian communications sector. Knowledge about the new norm. The work shows how globalization has altered the communication industry, particularly how it has impacted or boosted local representation in those industries in the Nigerian context. This change has been both liberating and repressive, positive and harmful. The media's role in this has been the most effective since it has been and continues to be a partner in the advancement of globalization. The paper is anchored on the theory of globalization and modernity. The paper concludes by recommending that Nigeria must essentially consider how it would escape being devoured by globalization, especially in this new normal. The work further recommends that rather than relying exclusively on what the west is handing down, the country needs to boost homegrown industry and productivity to meet up with the world most especially in this new normal period. Nigeria needs to demonstrate that she believes in local technical knowledge and capacities rather than being at the mercy of globalization without truly participating in it.