AHP ALGORITHM IN DATA DIFFUSION ACROSS A SOCIAL NETWORKING PLATFORM

The Social Networking platforms (SNPs) have become major media of communication, information dissemination and sharing. SNP ignores the constraint of distance, time and type of information during communication among users. It is obviously seeming the best platform when it comes to marketing, advertisement and information transmission. In this paper, content ranking model was used to advance on how contents on a social networking platform can be shared among users faster and hereby improving the rate of information transmission over the network. Analytic Hierarchy Process (AHP) algorithm was deployed to find the level of importance in the constructed metadata.